Main /

Brochure

Brochure


Page Content:

Definition:

A small booklet or pamphlet designed to show services; sell an idea; or advertise a product, attraction, idea or event.

Purposes:

  • To inform
  • To give quick, concise information
  • To invite
  • To persuade
  • To market a product, attraction or event
  • To create interest
  • To create goodwill

Characteristics:

  • Format: booklet or pamphlet with varied layouts
  • Form: single sheet folded in varying forms
  • Easy-to-read structures
  • Heading: a question, statement, or phrase to hook reader
  • Sponsor
  • Symbols
  • Abbreviations
  • Directions
  • Captions
  • Schedules and timetables
  • Contact information
  • Language: concise and factual to persuasive description; may use superlatives, comparisons and unsubstantiated claims
  • Specific vocabulary: guarantee, reservations, responsibility, warranty, location
  • Typography: relevant, thought out, with distinctive font
  • Readable, intriguing, functional text
  • Appropriate white space
  • Pictures, graphics and other illustrative material, such as maps or photos to establish interest/avoid distraction
  • Medium: cheapest newsprint to glossiest art paper

Grade Level Instructional Scope for COMPREHENDING the Genre and Text of a Brochure:

Grade 7

Opportunities to Teach:

Understanding the genre

  • Purpose
  • Style
  • Level of formality
  • Structure
  • Symbols
  • Heading or hook
  • Subheadings
  • Captions
  • Use of font and layout
  • Abbreviations
  • Directions
  • Using graphics
  • Persuasive techniques and language
  • Author’s use of appeals
  • Substantiation of claims
  • Critique
  • Response

Understanding the text

  • Text structures and patterns
  • Author’s perspective
  • Summarize, conclude, infer, synthesize, predict, visualize, question, interpret
  • Text features
  • Central, key and supporting ideas

Booklists:

  • Grade 7
    • Bring in examples from your own family's or friends' travel
    • Foldables by Dinah Zike

Access to the Documents:

Complete K-8 Genre Project
From the Michigan Department of Education

Complete K-8 Genre Booklist
From Kent Intermediate School District


Page last modified on September 10, 2010, at 03:37 PM